‘We’re starting from scratch again’: SANAM on surviving the algorithm era | Exclusive
SANAM, a popular Indian music group, faces a new digital era. Despite millions of subscribers, the band is starting anew to connect with listeners. Algorithms now make reaching fans challenging. SANAM is focused on presenting music with intention. This approach helps them stay relevant in a fast-changing online world. They are rebuilding their connection with audiences.
SANAM, a popular Indian music group, faces a new digital era. Despite millions of subscribers, the band is starting anew to connect with listeners. Algorithms now make reaching fans challenging. SANAM is focused on presenting music with intention. This approach helps them stay relevant in a fast-changing online world. They are rebuilding their connection with audiences.
