What is Rufus chatbot in Amazon app that CEO Andy Jassy says will generate an additional $10 billion in annual sales for the company
Amazon CEO Andy Jassy projects Rufus, the AI shopping assistant, will drive over $10 billion in annual sales. Launched in August, Rufus has already been used by 250 million shoppers, with a 60% higher purchase completion rate for users. This chatbot aims to enhance product discovery and comparison within the Amazon app.
Amazon CEO Andy Jassy projects Rufus, the AI shopping assistant, will drive over $10 billion in annual sales. Launched in August, Rufus has already been used by 250 million shoppers, with a 60% higher purchase completion rate for users. This chatbot aims to enhance product discovery and comparison within the Amazon app.
