What is the hype around the 4-2-4 skincare rule? Is it truly worth it?

A popular ten-minute K-Beauty facial ritual promises glowing skin, but its effectiveness is questioned. The article explores how modern self-care has become a performance, urging a re-evaluation of what true gentleness entails.

Jan 2, 2026 9

What is the hype around the 4-2-4 skincare rule? Is it truly worth it?
A popular ten-minute K-Beauty facial ritual promises glowing skin, but its effectiveness is questioned. The article explores how modern self-care has become a performance, urging a re-evaluation of what true gentleness entails.
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