What Is the ‘Year of the Super Bowl’ Campaign? All About ESPN, Disney and the NFL Turning One Game Into 12 Months
ESPN, Disney and the NFL have launched “The Year of the Super Bowl,” a 12-month push leading into Super Bowl 61 on Feb. 14, 2027. From “The Handoff” to new shows like “I Scored a Touchdown” and “The Biggest Game,” the campaign turns one night into a year-round event.
ESPN, Disney and the NFL have launched “The Year of the Super Bowl,” a 12-month push leading into Super Bowl 61 on Feb. 14, 2027. From “The Handoff” to new shows like “I Scored a Touchdown” and “The Biggest Game,” the campaign turns one night into a year-round event.
