What looks like quiet quitting is actually Gen Z playing the long game
Gen Z is often labelled disengaged, but data suggests a strategic shift rather than withdrawal. A majority now rely on side hustles to define success, fund creativity, and manage financial stress. Viewing 9-to-5 jobs as income anchors, they are reshaping ambition—prioritising autonomy, flexibility, and diversified careers over traditional corporate ladders.
Gen Z is often labelled disengaged, but data suggests a strategic shift rather than withdrawal. A majority now rely on side hustles to define success, fund creativity, and manage financial stress. Viewing 9-to-5 jobs as income anchors, they are reshaping ambition—prioritising autonomy, flexibility, and diversified careers over traditional corporate ladders.
