Why Amazon does not want to rely only on its sales team to sell AI products
AWS is reportedly shifting its AI product sales strategy to focus on organic, developer-led adoption, moving away from heavy reliance on traditional sales teams. This change comes as its Q Developer coding assistant struggles for grassroots traction against rivals, prompting the launch of Kiro to attract self-serve developers and a user-led model for Q Business.
AWS is reportedly shifting its AI product sales strategy to focus on organic, developer-led adoption, moving away from heavy reliance on traditional sales teams. This change comes as its Q Developer coding assistant struggles for grassroots traction against rivals, prompting the launch of Kiro to attract self-serve developers and a user-led model for Q Business.
