Why Apple TV leaving MLS early puts Don Garber under pressure before the 2026 World Cup
Major League Soccer is shifting to a summer-to-spring schedule and ending its Apple TV deal early. While the league aims to align with global calendars, the Apple partnership's premature conclusion suggests viewership and growth expectations weren't met. The paywall removal offers wider access, but the league faces pressure to boost its profile ahead of the 2026 World Cup.
Major League Soccer is shifting to a summer-to-spring schedule and ending its Apple TV deal early. While the league aims to align with global calendars, the Apple partnership's premature conclusion suggests viewership and growth expectations weren't met. The paywall removal offers wider access, but the league faces pressure to boost its profile ahead of the 2026 World Cup.
