Why OpenAI's ad announcement for users may also be 'bad news' for Google
OpenAI, the creator of ChatGPT, is projected to earn a staggering $25 billion in annual advertising revenue by 2030, potentially challenging Google's digital ad market dominance. This ambitious forecast hinges on successful ad integration, offering advertisers access to valuable user intent data. The move could shift marketing budgets if OpenAI crafts helpful, conversational ad experiences.
OpenAI, the creator of ChatGPT, is projected to earn a staggering $25 billion in annual advertising revenue by 2030, potentially challenging Google's digital ad market dominance. This ambitious forecast hinges on successful ad integration, offering advertisers access to valuable user intent data. The move could shift marketing budgets if OpenAI crafts helpful, conversational ad experiences.
