Women celebs beat male stars in brand value growth: Report
India's celebrity brand landscape is undergoing a decisive shift, with female stars significantly strengthening their position. Their collective brand value surged nearly 29% to $594 million in 2024, far outpacing the 2% rise for male celebrities. This sharper growth, coupled with increased endorsements and digital engagement, signals women are redefining influence in the brand endorsement ecosystem.
India's celebrity brand landscape is undergoing a decisive shift, with female stars significantly strengthening their position. Their collective brand value surged nearly 29% to $594 million in 2024, far outpacing the 2% rise for male celebrities. This sharper growth, coupled with increased endorsements and digital engagement, signals women are redefining influence in the brand endorsement ecosystem.
