Zoho’s Arattai messaging app tops App Stores as downloads surge 100x
Zoho's homegrown messaging app, Arattai, briefly topped Indian app store charts, overtaking WhatsApp and Telegram. Fueled by patriotic downloads and government endorsements, its "spyware-free" promise resonated with users, causing a 100-fold traffic surge to 350,000 daily sign-ups. While Zoho rapidly expands infrastructure, the app is addressing initial glitches like OTP delays and pending end-to-end encryption for chats.
Zoho's homegrown messaging app, Arattai, briefly topped Indian app store charts, overtaking WhatsApp and Telegram. Fueled by patriotic downloads and government endorsements, its "spyware-free" promise resonated with users, causing a 100-fold traffic surge to 350,000 daily sign-ups. While Zoho rapidly expands infrastructure, the app is addressing initial glitches like OTP delays and pending end-to-end encryption for chats.
