Zomato increases platform fee by over 19%, customers to now pay Rs …

Zomato has raised its platform fee to Rs 14.9 per order, a nearly 20% increase from its previous Rs 12.5 charge. This move brings Zomato's fee close to rival Swiggy's Rs 14.99. The platform fee is a high-margin revenue source for food delivery companies, with minimal associated costs contributing directly to profit.

Zomato increases platform fee by over 19%, customers to now pay Rs …
Zomato has raised its platform fee to Rs 14.9 per order, a nearly 20% increase from its previous Rs 12.5 charge. This move brings Zomato's fee close to rival Swiggy's Rs 14.99. The platform fee is a high-margin revenue source for food delivery companies, with minimal associated costs contributing directly to profit.