Adobe unveils CX Enterprise for the agentic AI era at Adobe Summit 2026
Adobe unveiled CX Enterprise, an agentic AI system for customer experience orchestration, at Adobe Summit. This platform integrates AI agents, skills, and protocols with an intelligence and governance layer to deliver personalized brand experiences at scale. It aims to move beyond isolated AI uses to fully agentic enterprises, powered by Adobe Brand Intelligence and Engagement Intelligence.
Adobe unveiled CX Enterprise, an agentic AI system for customer experience orchestration, at Adobe Summit. This platform integrates AI agents, skills, and protocols with an intelligence and governance layer to deliver personalized brand experiences at scale. It aims to move beyond isolated AI uses to fully agentic enterprises, powered by Adobe Brand Intelligence and Engagement Intelligence.
