Beyond likes and reach: Brands shift focus to real impact of creator campaigns
Brands are now prioritizing genuine creator campaign impact over mere follower numbers. Cre8r.ai's new tool measures sentiment, engagement quality, and purchase intent, revealing that top campaigns boast sentiment scores above 4.0 and 3-5% purchase intent. This shift aims to connect influencer efforts directly to business results, acknowledging that 72% of users research products online before buying.
Brands are now prioritizing genuine creator campaign impact over mere follower numbers. Cre8r.ai's new tool measures sentiment, engagement quality, and purchase intent, revealing that top campaigns boast sentiment scores above 4.0 and 3-5% purchase intent. This shift aims to connect influencer efforts directly to business results, acknowledging that 72% of users research products online before buying.
