'Dhurandhar 2' marketer EXPLAINS 'no promotions' strategy; says, 'Don't kill the excitement by over-delivering…'
Anticipation for 'Dhurandhar 2' is high, yet promotions are deliberately minimal. Marketer Varun Gupta explains this strategy aims to maintain audience excitement, likening it to offering a starter to build appetite for the main course. This approach, a risk for the first film, is now a confident tactic, focusing on the product's inherent appeal rather than overt selling.
Anticipation for 'Dhurandhar 2' is high, yet promotions are deliberately minimal. Marketer Varun Gupta explains this strategy aims to maintain audience excitement, likening it to offering a starter to build appetite for the main course. This approach, a risk for the first film, is now a confident tactic, focusing on the product's inherent appeal rather than overt selling.
