E-commerce gold rush: Indians embrace digital jewellery buying; market projected to hit $146 billion by 2030

Indian jewellery shopping is rapidly shifting online, with consumers embracing digital platforms for gold, diamond, and lab-grown diamond purchases. Trusted certifications and brand assurances are driving this growth, with online sales projected to exceed 12% by 2026, expanding accessibility beyond major cities.

Oct 18, 2025 0

E-commerce gold rush: Indians embrace digital jewellery buying; market projected to hit $146 billion by 2030
Indian jewellery shopping is rapidly shifting online, with consumers embracing digital platforms for gold, diamond, and lab-grown diamond purchases. Trusted certifications and brand assurances are driving this growth, with online sales projected to exceed 12% by 2026, expanding accessibility beyond major cities.
Read More