European Commission plans to end this 16-year-old law for websites
The European Commission is considering eliminating cookie consent banners, aiming to reduce digital red tape. Proposed changes target the 2009 e-Privacy Directive, potentially allowing users to set cookie preferences in their browser settings. Tech industry representatives advocate for shifting cookie rules to the GDPR. Privacy advocates are concerned about expanding exceptions for essential tracking, fearing it could enable surveillance advertising.
The European Commission is considering eliminating cookie consent banners, aiming to reduce digital red tape. Proposed changes target the 2009 e-Privacy Directive, potentially allowing users to set cookie preferences in their browser settings. Tech industry representatives advocate for shifting cookie rules to the GDPR. Privacy advocates are concerned about expanding exceptions for essential tracking, fearing it could enable surveillance advertising.
