Fashion’s strangest 2025 moment: Rick Owens launches designer toothpaste
Rick Owens, known for his dark glamour, has launched a four-piece oral care collection with luxury dental brand Selahatin. The unexpected collaboration, inspired by an advertisement, includes toothpaste, mouthwash, mouth spray, and a sculptural toothbrush. Owens believes everyday items should feel special, and this collection elevates a daily routine with his signature minimalist, dramatic aesthetic.
Rick Owens, known for his dark glamour, has launched a four-piece oral care collection with luxury dental brand Selahatin. The unexpected collaboration, inspired by an advertisement, includes toothpaste, mouthwash, mouth spray, and a sculptural toothbrush. Owens believes everyday items should feel special, and this collection elevates a daily routine with his signature minimalist, dramatic aesthetic.
