Gen Z and non-metro India power 50% growth on beauty e-commerce platform: Report
The Beauty and Personal Care segment on Flipkart is thriving, experiencing a remarkable 50% growth year over year, driven largely by Gen Z and consumers in Tier 2 and Tier 3 cities. There’s noticeable momentum in premium beauty and men's grooming categories. The upcoming Glam Up Fest 2026 will showcase these trends, featuring a Global Luxe Beauty Store and extending outreach to non-metro areas to engage more shoppers.
The Beauty and Personal Care segment on Flipkart is thriving, experiencing a remarkable 50% growth year over year, driven largely by Gen Z and consumers in Tier 2 and Tier 3 cities. There’s noticeable momentum in premium beauty and men's grooming categories. The upcoming Glam Up Fest 2026 will showcase these trends, featuring a Global Luxe Beauty Store and extending outreach to non-metro areas to engage more shoppers.
