‘Heartbreaking but inevitable’: Ben & Jerry’s co-founder resigns; did Israel-Gaza play a role?
Since its founding in 1978 in a renovated gas station in Burlington, Vermont, Ben & Jerry’s has been the rebel child of the food industry. While other brands sold indulgence and escapism, Ben and Jerry sold conscience with a cone. Their flavours were playful—Cherry Garcia, Phish Food, Half Baked—but the messaging was serious. The brand spoke out on climate change, endorsed same-sex marriage, called for racial justice, criticised wars, and even published essays about wealth inequality on its tubs.
Since its founding in 1978 in a renovated gas station in Burlington, Vermont, Ben & Jerry’s has been the rebel child of the food industry. While other brands sold indulgence and escapism, Ben and Jerry sold conscience with a cone. Their flavours were playful—Cherry Garcia, Phish Food, Half Baked—but the messaging was serious. The brand spoke out on climate change, endorsed same-sex marriage, called for racial justice, criticised wars, and even published essays about wealth inequality on its tubs.
