How Jay-Z and Roc Nation shape the NFL’s biggest stage and why Bad Bunny was chosen for the 2026 Super Bowl halftime show
Jay-Z and Roc Nation have been the creative force behind the Super Bowl halftime show since 2019, consistently selecting culturally impactful artists. Puerto Rican superstar Bad Bunny is confirmed to headline the 2026 Super Bowl halftime show, continuing a tradition of Latino stars and promising a culturally significant event, despite earlier speculation about Taylor Swift.
Jay-Z and Roc Nation have been the creative force behind the Super Bowl halftime show since 2019, consistently selecting culturally impactful artists. Puerto Rican superstar Bad Bunny is confirmed to headline the 2026 Super Bowl halftime show, continuing a tradition of Latino stars and promising a culturally significant event, despite earlier speculation about Taylor Swift.
