How Mark Zuckerberg may have forced Apple to kill its upcoming vision headset
Apple has shelved its cheaper Vision Air headset, pivoting to AI-powered smart glasses to directly challenge Meta's successful Ray-Ban offerings. This strategic shift comes after the Vision Pro's lukewarm reception and Meta's strong sales in the smart eyewear market. Apple is now developing two new models, including a display-equipped version to accelerate its competition.
Apple has shelved its cheaper Vision Air headset, pivoting to AI-powered smart glasses to directly challenge Meta's successful Ray-Ban offerings. This strategic shift comes after the Vision Pro's lukewarm reception and Meta's strong sales in the smart eyewear market. Apple is now developing two new models, including a display-equipped version to accelerate its competition.
