India an 'untapped market' for athletics, says Coe; 2030 CWG seen as game-changer
India an 'untapped market' for athletics, says Coe; 2030 CWG seen as game-changer
World Athletics president Sebastian Coe sees India as a significant, untapped market for track and field, with the 2030 Ahmedabad Commonwealth Games a key opportunity. He confirmed the mixed 4x400m relay and mile race will feature in 2030, highlighting India's growing interest fueled by Neeraj Chopra. Coe also noted strong commercial growth and record viewership for the sport.
World Athletics president Sebastian Coe sees India as a significant, untapped market for track and field, with the 2030 Ahmedabad Commonwealth Games a key opportunity. He confirmed the mixed 4x400m relay and mile race will feature in 2030, highlighting India's growing interest fueled by Neeraj Chopra. Coe also noted strong commercial growth and record viewership for the sport.
World Athletics president Sebastian Coe sees India as a significant, untapped market for track and field, with the 2030 Ahmedabad Commonwealth Games a key opportunity. He confirmed the mixed 4x400m relay and mile race will feature in 2030, highlighting India's growing interest fueled by Neeraj Chopra. Coe also noted strong commercial growth and record viewership for the sport. 
