Instagram’s Adam Mosseri on what TikTok may be getting right and wrong in America
Instagram's Adam Mosseri sees TikTok excelling at surfacing new content but potentially faltering by becoming a "super app" for Western users. He highlighted Instagram's business and monetization strengths, noting US pressure on TikTok provided a competitive advantage. Mosseri also discussed Instagram's TV app experiments and future plans for user feed control and augmented reality integration.
Instagram's Adam Mosseri sees TikTok excelling at surfacing new content but potentially faltering by becoming a "super app" for Western users. He highlighted Instagram's business and monetization strengths, noting US pressure on TikTok provided a competitive advantage. Mosseri also discussed Instagram's TV app experiments and future plans for user feed control and augmented reality integration.
