K-pop stars who powered NBA’s global courtside era
K-pop's influence in the NBA is booming, with artists like Suga (BTS) and Rosé (BLACKPINK) becoming global ambassadors and fashion icons. Groups like LE SSERAFIM and Yuqi (I-DLE) have also made high-profile appearances, bridging music and sports. HYBE's CORTIS is set to headline the NBA Crossover Concert Series, solidifying this powerful cultural partnership.
K-pop's influence in the NBA is booming, with artists like Suga (BTS) and Rosé (BLACKPINK) becoming global ambassadors and fashion icons. Groups like LE SSERAFIM and Yuqi (I-DLE) have also made high-profile appearances, bridging music and sports. HYBE's CORTIS is set to headline the NBA Crossover Concert Series, solidifying this powerful cultural partnership.
