Kohli's Rs 300-Crore Gamble: Why He Walked Away From Puma To Build An Indian Sports Brand

Cricket icon Virat Kohli rejected a lucrative endorsement deal with Puma and instead invested Rs 40 crore of his own money in Agilitas Sports to create One8.

Jun 23, 2026 3

Kohli's Rs 300-Crore Gamble: Why He Walked Away From Puma To Build An Indian Sports Brand
Cricket icon Virat Kohli rejected a lucrative endorsement deal with Puma and instead invested Rs 40 crore of his own money in Agilitas Sports to create One8.
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