Leaked documents from 2023 reveal Instagram’s strategy to bring teens back on app two weeks after dozens of US states sued Meta

Internal documents reveal Instagram's aggressive campaign to regain teenage users following lawsuits over child health concerns. Instagram leadership prioritized teens, aiming to become the largest platform for them by 2027 through algorithm tweaks, influencer promotion, and paid advertising. The company also created a "living museum" to immerse employees in teen culture.

Leaked documents from 2023 reveal Instagram’s strategy to bring teens back on app two weeks after dozens of US states sued Meta
Internal documents reveal Instagram's aggressive campaign to regain teenage users following lawsuits over child health concerns. Instagram leadership prioritized teens, aiming to become the largest platform for them by 2027 through algorithm tweaks, influencer promotion, and paid advertising. The company also created a "living museum" to immerse employees in teen culture.