LinkedIn wants to show key IT-related decision makers ads while they watch TV
LinkedIn is expanding its advertising strategy into connected TV (CTV) by partnering with The Trade Desk. This move allows brands to leverage LinkedIn's professional audience data to target business decision-makers on streaming platforms. The collaboration aims to enhance B2B brand discovery through video advertising in a growing CTV market.
LinkedIn is expanding its advertising strategy into connected TV (CTV) by partnering with The Trade Desk. This move allows brands to leverage LinkedIn's professional audience data to target business decision-makers on streaming platforms. The collaboration aims to enhance B2B brand discovery through video advertising in a growing CTV market.
