Mahesh Bhatt reveals the idea behind Aashiqui's iconic movie poster
Filmmaker Mahesh Bhatt revealed on Indian Idol the ingenious strategy behind Aashiqui's iconic poster. To pique audience curiosity for the debutant leads, Rahul Roy and Anu Aggarwal, the poster deliberately obscured their faces, hiding them behind a jacket. This bold move, unique for its time, successfully generated buzz, contributing to the film's massive box office success and enduring legacy.
Filmmaker Mahesh Bhatt revealed on Indian Idol the ingenious strategy behind Aashiqui's iconic poster. To pique audience curiosity for the debutant leads, Rahul Roy and Anu Aggarwal, the poster deliberately obscured their faces, hiding them behind a jacket. This bold move, unique for its time, successfully generated buzz, contributing to the film's massive box office success and enduring legacy.
