Meet the new face of Gen X anxiety and disappointment: Middle-aged Main Street business owners

Gen X business owners are at the peak of their careers, so why are they the least optimistic among Main Street entrepreneurs? It's all about the timing.

Nov 8, 2025 18

Meet the new face of Gen X anxiety and disappointment: Middle-aged Main Street business owners
Gen X business owners are at the peak of their careers, so why are they the least optimistic among Main Street entrepreneurs? It's all about the timing.
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