Meet the new face of Gen X anxiety and disappointment: Middle-aged Main Street business owners

Gen X business owners are at the peak of their careers, so why are they the least optimistic among Main Street entrepreneurs? It's all about the timing.

Jun 16, 2026 1

Meet the new face of Gen X anxiety and disappointment: Middle-aged Main Street business owners
Gen X business owners are at the peak of their careers, so why are they the least optimistic among Main Street entrepreneurs? It's all about the timing.
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