Nykaa’s Best of 2025: Viral hits, everyday icons, and the rise of intentional beauty
Nykaa's Beauty Rewind 2025 report reveals India's beauty landscape shifted towards experimentation and effective products. Consumers prioritized skin barrier health, embracing ingredients like ceramides and peptides, while K-beauty became a daily routine. Makeup trends moved towards intelligent multitaskers, and fragrances created personal 'aura wardrobes'.
Nykaa's Beauty Rewind 2025 report reveals India's beauty landscape shifted towards experimentation and effective products. Consumers prioritized skin barrier health, embracing ingredients like ceramides and peptides, while K-beauty became a daily routine. Makeup trends moved towards intelligent multitaskers, and fragrances created personal 'aura wardrobes'.
