“She was asking for respect”: NFL accused of fumbling after Taylor Swift walks away from Super Bowl halftime talks
Taylor Swift reportedly declined to headline Super Bowl 60's halftime show due to disagreements with the NFL regarding compensation, ownership of performance rights, and advertising opportunities. Despite the potential for record-breaking viewership driven by Swift's popularity and her relationship with Travis Kelce, negotiations fell apart as Swift stood firm on her demands, highlighting her immense value and influence.
Taylor Swift reportedly declined to headline Super Bowl 60's halftime show due to disagreements with the NFL regarding compensation, ownership of performance rights, and advertising opportunities. Despite the potential for record-breaking viewership driven by Swift's popularity and her relationship with Travis Kelce, negotiations fell apart as Swift stood firm on her demands, highlighting her immense value and influence.
