The Jimmy Kimmel effect: How 6.3 million viewers prove controversy drives engagement
Jimmy Kimmel's return to late-night television after a suspension resulted in record-breaking viewership, fueled by controversy and curiosity. Despite affiliate preemptions, Kimmel garnered high ratings and massive online engagement. The surge highlights the power of controversy to drive attention and the importance of digital platforms in amplifying content, demonstrating how drama can be an asset in today's media landscape.
Jimmy Kimmel's return to late-night television after a suspension resulted in record-breaking viewership, fueled by controversy and curiosity. Despite affiliate preemptions, Kimmel garnered high ratings and massive online engagement. The surge highlights the power of controversy to drive attention and the importance of digital platforms in amplifying content, demonstrating how drama can be an asset in today's media landscape.
