The K-Pop takeover: Why heritage luxury brands are betting everything on Seoul
The luxury fashion industry's power has dramatically shifted East, with K-Pop idols like BTS's V and Stray Kids' Hyunjin driving unprecedented profit increases for brands like Celine and Versace.
The luxury fashion industry's power has dramatically shifted East, with K-Pop idols like BTS's V and Stray Kids' Hyunjin driving unprecedented profit increases for brands like Celine and Versace.
