The power of bag charms
Luxury brands are embracing bag charms as a key revenue driver and a gateway for Gen Z into the luxury market. These small, collectible accessories, seen at Coach and Miu Miu, offer accessible entry points and high-margin sales. Limited-edition drops tied to cultural moments further accelerate sell-through, mirroring hype-driven strategies in other fashion sectors.
Luxury brands are embracing bag charms as a key revenue driver and a gateway for Gen Z into the luxury market. These small, collectible accessories, seen at Coach and Miu Miu, offer accessible entry points and high-margin sales. Limited-edition drops tied to cultural moments further accelerate sell-through, mirroring hype-driven strategies in other fashion sectors.
