‘The Right Artist for This Moment’ Inside Why the NFL Went All-In on Bad Bunny for Super Bowl 60
Bad Bunny will headline the Super Bowl 60 halftime show Feb. 8 at Levi’s Stadium, and the NFL is not backing down. Here’s how Roc Nation and Jay-Z narrow the list, why Apple Music matters, and why league executives view Bad Bunny’s global and Latino reach as the real win, even amid Trump-era backlash and record-setting spotlight artists still want.
Bad Bunny will headline the Super Bowl 60 halftime show Feb. 8 at Levi’s Stadium, and the NFL is not backing down. Here’s how Roc Nation and Jay-Z narrow the list, why Apple Music matters, and why league executives view Bad Bunny’s global and Latino reach as the real win, even amid Trump-era backlash and record-setting spotlight artists still want.
