THIS person tops India's most powerful celebrity brands with USD 231M value; surpasses Shah Rukh Khan, Ranveer Singh and Alia Bhatt

Virat Kohli remains India's top celebrity brand for the third consecutive year, boasting a $231.1 million value, surpassing Bollywood giants. Ranveer Singh and Shah Rukh Khan secured second and third positions, respectively, while Alia Bhatt climbed to fourth. The rankings, compiled by Kroll, consider endorsement portfolios and social media presence, where Kohli leads with 273 million Instagram followers.

THIS person tops India's most powerful celebrity brands with USD 231M value; surpasses Shah Rukh Khan, Ranveer Singh and Alia Bhatt
Virat Kohli remains India's top celebrity brand for the third consecutive year, boasting a $231.1 million value, surpassing Bollywood giants. Ranveer Singh and Shah Rukh Khan secured second and third positions, respectively, while Alia Bhatt climbed to fourth. The rankings, compiled by Kroll, consider endorsement portfolios and social media presence, where Kohli leads with 273 million Instagram followers.