TVS bought Norton, Bajaj got KTM. But can they pull off what Eicher did with Royal Enfield?
Eicher’s quiet turnaround of a fading British marque in the 90s has become the playbook India’s motorcycle industry is racing to adopt.
Eicher’s quiet turnaround of a fading British marque in the 90s has become the playbook India’s motorcycle industry is racing to adopt.
