TVS bought Norton, Bajaj got KTM. But can they pull off what Eicher did with Royal Enfield?

Eicher’s quiet turnaround of a fading British marque in the 90s has become the playbook India’s motorcycle industry is racing to adopt.

TVS bought Norton, Bajaj got KTM. But can they pull off what Eicher did with Royal Enfield?
Eicher’s quiet turnaround of a fading British marque in the 90s has become the playbook India’s motorcycle industry is racing to adopt.