What travellers valued most this year — and what it means for 2026
In 2025, global travel saw a significant behavioral shift, with travelers prioritizing clarity, predictability, and trust over just destination appeal. This led to a demand for seamless, stress-free journeys, amplified by the rise of AI-enabled travelers seeking informed decision-making. For 2026, mobility systems must adapt to these evolving expectations, focusing on transparency and human oversight to build enduring trust.
In 2025, global travel saw a significant behavioral shift, with travelers prioritizing clarity, predictability, and trust over just destination appeal. This led to a demand for seamless, stress-free journeys, amplified by the rise of AI-enabled travelers seeking informed decision-making. For 2026, mobility systems must adapt to these evolving expectations, focusing on transparency and human oversight to build enduring trust.
