Why Louis Vuitton is investing Rs 33.3 crore in 18th-century watchmaking? Here's what we know

Louis Vuitton is investing $4 million to become a major player in high-end watchmaking, moving beyond fashion to embrace 18th-century artisanal techniques. The brand is championing independent talent and acquiring traditional Swiss workshops, signaling a serious commitment to complex horology.

Why Louis Vuitton is investing Rs 33.3 crore in 18th-century watchmaking? Here's what we know
Louis Vuitton is investing $4 million to become a major player in high-end watchmaking, moving beyond fashion to embrace 18th-century artisanal techniques. The brand is championing independent talent and acquiring traditional Swiss workshops, signaling a serious commitment to complex horology.