A Jio moment for fizzy drinks? How Campa is taking on the Coke-Pepsi duopoly
RIL relaunched Campa Cola at INR10 a bottle – half the price charged by rival brands. It’s a familiar playbook deployed during Jio’s price war. The initial results are encouraging but will the younger buyers change loyalty?
RIL relaunched Campa Cola at INR10 a bottle – half the price charged by rival brands. It’s a familiar playbook deployed during Jio’s price war. The initial results are encouraging but will the younger buyers change loyalty?
