Arunachal Pradesh Tourism unveils ‘Take a New Turn in Arunachal’, reimagining India’s frontier state as the new frontier of discovery and experience

Arunachal Pradesh has launched its new tourism campaign, 'Take a New Turn in Arunachal,' aiming to showcase the state as a premier destination for discovery and cultural immersion. Building on the 'Beyond Myths and Mountains' brand, the campaign highlights key destinations like Tawang and Ziro, emphasizing authentic local experiences and human connections over conventional sightseeing.

Arunachal Pradesh Tourism unveils ‘Take a New Turn in Arunachal’, reimagining India’s frontier state as the new frontier of discovery and experience
Arunachal Pradesh has launched its new tourism campaign, 'Take a New Turn in Arunachal,' aiming to showcase the state as a premier destination for discovery and cultural immersion. Building on the 'Beyond Myths and Mountains' brand, the campaign highlights key destinations like Tawang and Ziro, emphasizing authentic local experiences and human connections over conventional sightseeing.