More tickets to the Northeast please! Did OTT boost regional tourism? What report says
Popular OTT series are significantly influencing travel choices, driving a surge in bookings to northeastern Indian cities like Imphal and Agartala. This screen-inspired wanderlust is transforming into tangible travel demand, as the region's landscapes and culture gain mainstream attention. The trend highlights the growing impact of entertainment on travel decisions.
Popular OTT series are significantly influencing travel choices, driving a surge in bookings to northeastern Indian cities like Imphal and Agartala. This screen-inspired wanderlust is transforming into tangible travel demand, as the region's landscapes and culture gain mainstream attention. The trend highlights the growing impact of entertainment on travel decisions.
