Soft drinks shake-up: Campa, Lahori Zeera double share to 15% in Indian market; dent Pepsi, Coca-Cola grip
India's soft drinks market is experiencing a significant shift as new players like Campa and Lahori Zeera gain substantial market share, challenging Coca-Cola and PepsiCo's long-standing dominance. These emerging brands have doubled their combined market share to nearly 15% in the Rs 10 price segment, forcing established giants to introduce new low-cost packs.
India's soft drinks market is experiencing a significant shift as new players like Campa and Lahori Zeera gain substantial market share, challenging Coca-Cola and PepsiCo's long-standing dominance. These emerging brands have doubled their combined market share to nearly 15% in the Rs 10 price segment, forcing established giants to introduce new low-cost packs.
