Swanand Kirkire: ‘OTT platforms didn’t understand the power of music’
Swanand Kirkire returns to his theatre roots as creator of Bandwaale. He says instinct drove him and believes OTT platforms initially underestimated the power of music in Indian storytelling and marketing
Swanand Kirkire returns to his theatre roots as creator of Bandwaale. He says instinct drove him and believes OTT platforms initially underestimated the power of music in Indian storytelling and marketing
