Xiaomi, Oppo, Vivo cancel their ultra-slim phones, and reason may have been the Apple iPhone Air
Chinese smartphone makers, including Xiaomi, Oppo, and Vivo, have halted "Air" model projects due to the poor market performance of Apple's iPhone Air. Consumers are prioritizing function over form, as evidenced by the iPhone Air's struggles and Samsung's cancellation of its Galaxy S25 Edge. The trend indicates a consumer preference for camera, battery, and thermal performance over ultra-thin designs at premium prices.
Chinese smartphone makers, including Xiaomi, Oppo, and Vivo, have halted "Air" model projects due to the poor market performance of Apple's iPhone Air. Consumers are prioritizing function over form, as evidenced by the iPhone Air's struggles and Samsung's cancellation of its Galaxy S25 Edge. The trend indicates a consumer preference for camera, battery, and thermal performance over ultra-thin designs at premium prices.
