Holiday rush: US retailers eye Black Friday lift; shoppers hunt deals despite weak sentiment
Holiday rush: US retailers eye Black Friday lift; shoppers hunt deals despite weak sentiment
Black Friday remains the unofficial start of the US holiday shopping season, drawing significant in-store traffic despite a dip in consumer confidence. Shoppers are more selective and deal-focused, yet continue to spend on seasonal moments, creating a "halo effect" for retailers. Online spending is also showing strong growth, indicating continued consumer engagement with holiday shopping.
Black Friday remains the unofficial start of the US holiday shopping season, drawing significant in-store traffic despite a dip in consumer confidence. Shoppers are more selective and deal-focused, yet continue to spend on seasonal moments, creating a "halo effect" for retailers. Online spending is also showing strong growth, indicating continued consumer engagement with holiday shopping.
Black Friday remains the unofficial start of the US holiday shopping season, drawing significant in-store traffic despite a dip in consumer confidence. Shoppers are more selective and deal-focused, yet continue to spend on seasonal moments, creating a "halo effect" for retailers. Online spending is also showing strong growth, indicating continued consumer engagement with holiday shopping. 
