Oxford word of the year: It's ‘rage bait’ — here's what it means

Oxford University Press has declared 'rage bait' the Word of the Year 2025, citing a threefold surge in online usage. This term describes content intentionally crafted to provoke anger and boost engagement. Its selection highlights a significant shift in how online attention, interaction, and ethics are perceived and manipulated in the digital sphere.

Oxford word of the year: It's ‘rage bait’ — here's what it means
Oxford University Press has declared 'rage bait' the Word of the Year 2025, citing a threefold surge in online usage. This term describes content intentionally crafted to provoke anger and boost engagement. Its selection highlights a significant shift in how online attention, interaction, and ethics are perceived and manipulated in the digital sphere.