Sustainable Luxury: Conscious consumerism in wellness brands
Luxury is redefining itself, moving beyond extravagance to embrace sustainability and ethical practices, particularly within the global wellness industry. Ayurveda's ancient principles of harmony and natural resource respect are guiding this shift, inspiring brands to adopt plant-based ingredients, mindful production, and transparent sourcing for a more conscious and purposeful form of premium experience.
Luxury is redefining itself, moving beyond extravagance to embrace sustainability and ethical practices, particularly within the global wellness industry. Ayurveda's ancient principles of harmony and natural resource respect are guiding this shift, inspiring brands to adopt plant-based ingredients, mindful production, and transparent sourcing for a more conscious and purposeful form of premium experience.
